‘GRAPHISM 25/26’ is not just a collection, it is a manifesto. A vivid exploration of the distinctive iconography, shapes, and motifs that have made BAM a cult name internationally.

The collection features saturated colours and experimental silhouettes spliced with lacquered fabrics that catch the light like liquid metal, fringe that shimmers with movement, daring chiffons that float with determined ease, and unconventionally draped and sculpted jacquard denim. It is fashion as performance, identity, and unapologetic expression.

“GRAPHISM is about looking back to propel forward. It’s our DNA, our brand’s history, dissected, reworked, and rebuilt into something electrifying and new,” says the brand’s Creative Director, Jacques Bam. “It’s a collection inspired by, and made for, our most loyal followers, those individuals who dream, disrupt, and deeply believe in the art of South African fashion.”

This milestone collection and its showcase underscores The BAM Collective’s uncompromising commitment to celebrating South African design while honouring the community of collaborators, consumers, and media who have championed its rise. It is a testament to growth, both for the brand and the industry, which continues to shape South Africa’s creative future.