ABSURDISM 21/22

/əbˈsəːdɪz(ə)m/

(1) intentionally ridiculous or bizarre behaviour or character 

(2) the belief that human beings exist in a purposeless, chaotic universe.

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'ABSURDISM" is a collection inspired by the Theatre of the Absurd, a play movement from the late 1950s. The movement explored ideas of existentialism, where logical thinking was replaced with illogical and irrational reasoning. These productions typically followed a loop, where the performance would start and end with the same scene.

In many ways this movement can act as a metaphor for our current experiences. To many of us, 2020 and 2021 have been like one big absurdist production: irrational, illogical and a constant loop of Covid statistics and isolated lockdowns. However, it seems like we might just be reaching the final act of the play, preparing for a new post-Covid life. 

This collection aims to create a wardrobe speaking not only of where we are today, but also of where we are heading. It explores pieces that can seamlessly transition into our post-Covid existence. Pieces that make us feel joy again. Pieces we want to wear outside of our homes as we prepare to attend functions, enjoy nightlife, go on holidays and return to our places of work.

As always, we hope that this collection will bring every wearer joy and happiness as we prepare to enter the new and exciting post-pandemic era.

PHOTOGRAPHER: EUNICE DRIVER. MODELS: SUZAN, GLOW MAKATI, MATACHLEY SALMON, CANDICE MORE, FRANCA LE ROY, VANESSA NGOLO, TONI BENNETT, ZOE MYBURGH, KELLY MURPHY, OGUNNIYII OLUBUKOLA ADEBOLA, YURI GEORGE PAILMAN, EMY OZORI, CALEY NKOSI