DYNAMISM 24/25

/ˈdʌɪnəmɪz(ə)m/

(1) the quality of being characterized by vigorous activity and progress.

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Inspired by our ever-evolving sense of self, ‘DYNAMISM 24/25’ explores identity-formation with clothing as its catalyst.

The collection takes its visual signifiers from the growth and development of the natural world around us as a metaphor for our individual evolution and relation to the environment and society surrounding us. It references the formation of natural rock and stone, precious minerals and ores, clouds, foliage, waves and wind to create a range of garments within which everyone can explore their complex and ever-changing individuality alongside a world just as complex in its constant growth and progression.

The range aims to provide a series of diverse garments, fit for all the different facets of its wearer’s personality. Garments that evoke confidence and inspire unapologetic self-awareness with the signature BAM exuberance

PHOTOGRAPHER: EUNICE DRIVER. MODELS: PONAHALO MOJAPELO, MARIKA OPPERMAN, SHAELYN KHAN, ANOUK KLIJNSTRA, YASMIN FURMIE, CALEY NKOSI, PHETOGO LESOLANG, YURI PAILMAN, KAMAGELO, DANIELLE VON GRASZOUW, KEONE RADEMEYER, LESEGO MOSELAKGOMO, OMO WILLIAMS, NYAR OSELU, MAREVA CHARONE, CONSTANCE MORE