‘Absurdism’ is a collection inspired by the theatre of the absurd, a play movement from the late 1950s. The movement explored ideas of existentialism, where logical thinking was replaced with illogical and irrational reasoning. The productions typically followed a loop, where the plays would start and end at the same point in time.
In many ways this movement can act as a metaphor for our current experiences. To many of us the last two years have been like one big absurdist play: irrational, illogical and a constant loop of covid statistics and isolations. However, it seems like we might just about be arriving at the final act of the play, preparing for a new post-covid life.
The collection aims to create a wardrobe for where we are today and where we are going, exploring pieces that can seamlessly transition into our post-covid existence. Pieces that make us feel joy again. Pieces that we want to wear outside of our homes as we prepare to start attending functions, enjoying nightlife, going on holidays and as we return to our places of work.
As always, we hope that this collection will bring every wearer joy and happiness as we prepare to enter the new and exciting post-pandemic era.