THE BRAND STORY
“A Spirited Approach to South African Luxury”
Designing since the age of 9, Jacques always had a fascination and love for the fashion industry. After completing a BA in Fashion Design in 2017 and a BA Honours in fashion in 2018 at LISOF (now STADIO School of Fashion), Jacques went on to intern in the fields of both Styling and Costume Design. Since winning the SA Fashion Week Student Competition in 2018, Jacques went on to complete internships with acclaimed South African design houses, ERRE and Isabel De Villiers, subsequently launching his brand The BAM Collective in 2019, which focuses on taking a spirited approach to South African Luxury Fashion.
After collaborating on local projects with Mr. Price and Ford SA, the brand showed its first collection, as a finalist, in the 2019 SA Fashion Week New Talent Search Competition. The brand has since shown multiple collections locally at SA Fashion Week, as well as internationally at Mozambique Fashion Week, and Milan Fashion Week, as part of the 2021 Fashion Bridges - I Ponti Della Moda project.
Today the brand explores the commercial and conceptual boundaries that clothes hold, inspired by the liveliness of the South Africans it surrounds itself with and the emotional connection we have with the clothes we wear.
Facebook: The BAM Collective