The BAM Collective is a South African womenswear brand that specialises in taking alternative, spirited approaches to luxury fashion. Focussing on its birthplace, the brand takes inspiration from contemporary South Africans, aiming to capture the unique energy and spirit they possess. Basing its collections around philosophies that capture this energy, the brand observes contemporary youth culture and societal landscapes in a way that express an optimistic and collective unity, creating a sense of the ultimate South African utopia. The brand ultimately aims to spark joy and excitement, creating clothes for boundary-pushing South African women that can be uniquely their own, re-imagining the value of clothes and the commercial boundaries they hold.